What age group is most health conscious?
Photo Credit: Courtesy of 3DStockPhoto (age group image)
Matures lead all age groups in diet changes. Three quarters (76%) of Matures have a diet restriction, as compared to 58% of Baby Boomers (aged 47-65), 50% of Generation X (aged 35-46), and 51% of Echo Boomers (aged 18-34).